Our story
About
Purefit studio
introducing
There are no good candid photos of me and that’s because when you’re a mom, you’re usually the one taking all the photos. Hence, why I have a photo of my husband and I in the car. It’s the only time I get a photo with me in it. Hi, my name is Samantha. Welcome to my website. I created this brand for so many reasons but only a few really keep me motivated. I wanted a brand that I can feel beautiful and confident in and wear every single day and if I wanted
that, I’m sure other women would too. We all deserve to feel great in what we wear. Not only that, but coming from a corporate world, working by tush off, being gone from home from 5:30 in the morning to 7:00 at night, never seeing my
kids for the first few years of their life, I knew I didn’t want to go back to that when we moved from California to Tennessee. I wanted more for my family.
It took me a while to figure out what I wanted to do. It took some sacrifices, lots of grace from my handsome husband, and by the grace of God, I finally figured out my passion. Now, not only do I get to build my brand, I get to homeschool
my two children and be home with them every day. Although it was so stressful and hard, it is worth every second of it.
HOW IT STARTED
THIS IS
It all started with this PerfectFIT outfit in hot pink that I instantly fell in love with. It hugged me in all the right places and gave me that little boost of confidence I needed when I saw myself in the mirror during my workouts. It was a game-changer, making me feel empowered and ready to tackle any challenge. Inspired by that experience, I knew I had to create a line of fitness apparel that would help others feel just as amazing while they pursue their fitness goals!
IT'S HEADED
WHERE
I can’t wait to design a line of clothing that you’ll love just as much as I do! From fun colors to awesome styles, I want to create pieces that give you the confidence to get out there and start your fitness journey or crush your goals if you’re already on your way. You should feel amazing in every outfit, ready to tackle whatever comes your way. Let’s make fun stylish outfits together!